The Great Indian Retail Project
Submitted by Sahil Makhija on December 7, 2009 – 12:21 PMOne Comment
I’ve been thinking about this for a while now, especially after Unconvention and this idea has gone through many stages and I’ve zeroed in on something I think might work.
Whats the problem? Indian bands lack a proper distribution network.
So what am I going to do about it?
I’m going to give every single Indian Metal/Rock band with a release a chance to retail their music through Demonstealer Records. Which means through my networks your music gets sold. I will not get into details on this program here. But the idea is simple. We need all the bands to come together for this. So if you are a band and you have a CD and you want to sell it through DSR and get involved in this program then email me on extrememetalindia@gmail.com. Its all about bands helping each other. Its great to try and sell our own CDs but lets sell everyone’s. Lets make sure at a gig in Shillong you can buy a Demonic Resurrection, Kryptos, Undying Inc and Project Blend’s CD all in the same show. Or you go to a Bangalore gig and you can buy some Kolkata bands album there.
How can you help?
Spread the word. If you are not in a band then tell someone who you know has just released their album/EP/Demo and needs to start moving CDs from their house to the market into the hands of Indian Rock Fans. So post this note on orkut, post it on your blogs etc etc. Just spread the word out. Bands and fans need to work together. Together we all have to take our scene forward. It cannot be done by 2-3 people alone.
And the most important thing.
BUY INDIAN BANDS MUSIC!!! DON’T FUCKING DOWNLOAD IT AND PIRATE IT!!!** (unless the bands have put it for download)
Also what I have noticed is Indian bands don’t buy other Indian bands CDs. Well ok, some do but a lot of them don’t. Just imagine if there are 100 bands with 4 members in each band and everyone buys a CD that’s 400CDs sold right there. Think about it. Have 1 beer less and buy an album instead.
Anyway fuck that shit. Interested bands email extrememetalindia@gmail.com – I’m keeping this open to alternative, grunge etc etc bands. Just shoot me an email with ‘The Great Indian Retail Project’ in the subject I will brief you on what we are going to do and we’ll take this forward.
Cheers and Stay Demonic
* Sahil ‘Demonstealer’ Makhija is a man of many hats, He is the frontman of Demonic Resurrection and Workshop. He is the Owner of Demonstealer Records and also works for Furtados Music as their Artist Relations and Events Manager.
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